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Issue No. 20 | April 2021


Velo is Back

Winter is over, the rains are behind us, and vines are budding out – all of which heralds the return of Mill District Velo.

Consider Mill District Velo a cycling-specific focus on Healdsburg and Sonoma County and it is by no means exclusive but is for, by, and about passionate cyclists. Really, who can blame us? Serious cycling has been a part of Healdsburg’s culture for even longer than serious wine. Today, the surrounding roads are rated among the “7 Greatest Rides on Earth,” enticing cycling enthusiasts from all around the world. Put simply, there’s a great ride in every direction of Mill District.

We’ve tapped pro-cyclist Ted King as our ambassador and his wife former triathlete and pro-cyclist Laura King to run Mill District Velo. They, in turn, have attracted hundreds of friends over the last two years. And together, the duo are leading several organized rides for us right now.

Currently our rides are by-invitation as our site is under construction and not open to the public. But a few of our cycling partners have offered ticketed rides to the community. The rides start and end at Mill District. For most of them, we bring in Michelin-starred Chef Matt Accarrino (himself a serious cyclist) to prepare pre-ride fuel, followed by lunch. And we always pair local wines and beers as a celebration of our riders accomplishments when they’re done.

Our spring calendar is packed with 17 ride days including Mill District as the host venue for a Grasshopper Adventure Race and Campovelo to creative projects with brands like Velocio Cycling apparel and entities like the Marin County Bicycle Coalition. Our vision remains to be Sonoma County’s ride headquarters for locals and visitors alike – viewing wine, landscape and culture through the lens of cycling.

Perhaps most important, Mill District Velo Club now has its own Instagram handle, so be sure to follow along for inside information and pictures from some of our rides over the next few weeks. You might even catch a glimpse of Ted and Laura’s Tour de France champion in the making, 1-year-old Hazel.

Click here to learn more about Mill District Velo.

Ted and Laura King

Chef Matt in action!

Also in this Issue

CONSTRUCTION UPDATE Setting the Backbone

To the untrained observer, it might not look like much is happening on our site, but lots is going on—the kind of work that serves as the literal and figurative infrastructure for all of the development still to come. According to Jim Hall, director of design and construction, crews currently are “setting the backbone” for the entire neighborhood.

Read More


Late April and early May is an exciting time in the northern part of Sonoma County. As Healdsburg and neighboring towns continue to come out of stringent COVID-19 restrictions, there are more activities to do every week. Here’s a sneak peek at four happenings we’ve got on our list.

Read More


When Laura thinks about what she loves most about Sonoma County, she doesn’t think of it as Wine Country. She thinks of it as “Ride Country.” King has always associated Sonoma County with some of the best cycling in the world.

Read More